Articles

How and why must escape the ‘everyone is my client’ mistake.

How and why must escape the ‘everyone is my client’ mistake.
Knowing who your ideal customer or client is evolving as you and your business evolve. I recently began an exercise to fine-tune who my ideal customer is and just yesterday it hit me. I'd previously been talking about conscious, small, service businesses.  And I do enjoy working with them. …..And I love working with millennial […] Read More →
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The energies of 2016 from a planetary perspective – a 9 year

The energies of 2016 from a planetary perspective – a 9 year
It feels to me as if this year is moving even faster than last year so I looked to understand what was happening on a planetary level and have précised the following from Bonnie Schneider.  www.thesouljourney.com   In a 9 year, we ask ourselves: what are the lessons I have learned or can learn from […] Read More →

3 questions I ask when things don’t go as I expect

3 questions I ask when things don’t go as I expect
What am I not seeing? What can I learn here? What specific outcome am I attached to that I can let go of and create space for what wants to happen?     What am I not seeing?  What have I been blind to? Is it something in the environment, is it something about customers […] Read More →

Lifetime Value

Lifetime Value
    I was working with a client last week and asked her what the lifetime value of  her customers was and discovered that she didn't know how to work that out.  So I thought it might be useful to share here. The term "customer lifetime value" is how much a customer is worth to […] Read More →

A real life case that looks at how bringing emotional intelligence to an issue can solve it

    (names changed of course)   Sharon has been in business for 15 years.  For most of those years she hardly paid herself, preferring to put the money back into the business.   Her hard work and dedication has paid off and the business is now successful, turning over a healthy $2.6 M and […] Read More →

On aligning Everything with our Values or Doing Well by Doing Good

Recently I made a significant change with my own money, and decided to make its investment consistent with my values. I invested ethically.    Money and ethics aren’t always natural bedfellows, but there is a way to combine the two. In recent years we’ve seen the rise of  what are called “ethical” or “responsible” investment” […] Read More →

Defining Success

What is success and what do we mean by it?   When I begin working with a new client one of the very first steps is to get them to define what their life will look like and what they will be doing when they are successful.  This is sometimes a very challenging question.    […] Read More →

An old lesson in success

An old lesson in success
“That’s OK I can do that tomorrow”.  That’s the reply I frequently got when I was Greek Operations Manager teaching young engineers their job.  My role as fleet manager was to ensure our guests had the best holiday EVER so they would refer friends and family and come again and again themselves.  And they did, […] Read More →

The Power of Intention

The Power of Intention
With thanks to Kevin for first teaching me this. Intentions are not goals and they are definitely not a 'to do' list. Let me explain it. Remember the expression, "Be careful what you ask for, because you just might get it." Asking with strength and clarity is ‘intention’. 'Intention' is one of the most powerful […] Read More →

Some Observations on Promotion Approaches at National Fieldays in Hamilton

Some Observations on Promotion Approaches at National Fieldays in Hamilton
Today I walked around Fieldays and observed the different approaches to promotion that I saw.  Note this is a bit tongue-in-cheek! So please don’t be offended.   Read through each one and see if you can guess the one that got the most orders!!   The Engineer Set up a very tidy and organised display of […] Read More →
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