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The Power of Intention

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  • Article by Bridget Marsh
The Power of Intention
With thanks to Kevin for first teaching me this. Intentions are not goals and they are definitely not a 'to do' list. Let me explain it. Remember the expression, "Be careful what you ask for, because you just might get it." Asking with strength and clarity is ‘intention’. 'Intention' is one of the most powerful […] Read More →

Some Observations on Promotion Approaches at National Fieldays in Hamilton

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  • Article by Bridget Marsh
Some Observations on Promotion Approaches at National Fieldays in Hamilton
Today I walked around Fieldays and observed the different approaches to promotion that I saw.  Note this is a bit tongue-in-cheek! So please don’t be offended.   Read through each one and see if you can guess the one that got the most orders!!   The Engineer Set up a very tidy and organised display of […] Read More →

Business for a Better World

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  • Article by Bridget Marsh
Business for a Better World
Business for a Better World I’ve been on about ‘business that does good and does no harm’ for many years and after hearing Kate Billing speak at Inspire the Fire I joined the Linked IN Group Conscious Capitalism NZ. It can be very confusing to navigate the different terms because there are a proliferation of […] Read More →

More Articles...

Vision

Do I need a business plan and a strategic plan?

Do I need a business plan and a strategic plan?
It is important that you review and update your business plan (objectives) at least once each year.... Read More →

Values

How to Sell on Value. And Why You Must Always Build Capability and Capacity first

This article responds to the question “How do I have the right people understand the value of... Read More →

Purpose

A little used strategic lever that could help you grow 4 x industry average

A little used strategic lever that could help you grow 4 x industry average
Eliminate frustration, confusion and conflict and grow 4 x faster than the competition with one little used... Read More →

Trust

For sustainability in business we need trust

For sustainability in business we need trust
Why do those committed to leading successful and sustainable businesses rate “trust” so highly? Bridget Marsh explains.... Read More →

Sustainable Business

Being socially responsible in business

Being socially responsible in business
One of the ways of being socially responsible in our businesses is measuring our carbon footprint –... Read More →

People

When Things Go Wrong

This month I’m fired up about people.  If you’re team are not all fired up and excited... Read More →
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