As a business coach, I help my clients find systems that will work with their values and natural style. A system has zero value if you won’t use it or your team isn’t on board. It’s important that it is easy to follow and implement while making your life easier once you’re in the habit of using the system.  As a client said to me last week “now I can see how lead generation and marketing systems will ensure that my busines grows”

My intention in writing this newsletter is to have you identify a least one area of your business that needs improvement and create a system as a result of reading this, then implement it in the next week. Are you willing?

What area of your business needs attention right now?

The 3 big ones right now that I am hearing are:

• Increase cash flow
• Attract ideal clients
• Get out of overwhelm

But it could also be, your marketing, your sales process, your team management, your website or social media management.

Increase cash flow:
This year I created follow up emails for all of my on-line seminars. A lot of writing up front, but now my autoresponders do all of the work.  And new leads come even months after an event.

If you contact potential customers through emails, phone conversations or in person, I’d create a structure for when, how and what you’ll say. Do you have a system for tracking the conversations and conversions?

If you’d like

“Simple Strategies To Get New Clients Into Your Business – Fast!”

take a look at this 90 minute online training happening on November 23^rd 1.30 pm NZST.

Click here to find our more or register for the training

The training is priced at a very low AU$37 but because I want to make this affordable to all of my valued subscribers and clients, I’ve created a “coupon code” that reduces the price of the training to a ridiculously low NZ $19 …

Simply use the discount/coupon code “NEWCLIENTS” when you order and the AU$39 will magically transform into NZ$19.00 approximately.  Note Tom with whom I’m in partnership at the 8020 Center lives in Australia so its an Australian site and you get an email response from Australia.

Attracting ideal clients:
I’ve created a process, with many clients, to attract their ideal clients. It includes writing down every little thing you know about your ideal clients and what you’d want to have in a client, from the way they treat you to paying on time without questioning your invoice. I also use this process for attracting my ideal team members, house cleaners, etc. You can create a checklist for what they need to have, in order for you to say ‘yes’ to them.

Do you have a welcome packet ready for all of the new clients you’ll be attracting? Do you make it easy for them to pay you? Do you describe their hot issues on your website and in other marketing so that they know you’re speaking to them?  You need a system for all these activities.

Launching new products, services and websites:
Projects like these usually include many details and moving parts to complete. They also require help and a learning curve. All of this means they will take longer than you expect and longer than the experts tell you. Whatever system you use, you must chunk down the steps into doable size actions over the course of a month or more.

Then I do a mind map of sorts. Break down the projects into categories like:

1. Create my intention for what the new product, service will do for my customers and what it will do for my business.
2. What is the main message, what the main benefit?
3. What are the topics I will cover?
4. Write content
5. Plan for how I will market
6. Calendar out specifically when I will work on the project and for how long

Business and marketing plans:
Find a format that will inspire you to do it every year. I’ve used many fill-in-the-blank business plans from popular books and eventually created my own 1-Page Action plan. I believe in one-pagers because it keeps things simple and you can post it on the wall or keep on your desk year round. Carve out time to do it.   In a day or in one-hour chunks until it’s done.  If you would to know how I do this and very easily shape and plan my year email bridget@creatingwhatmatters.co.nz with Annual RAP in the subject line.

Then calendar your inspired actions monthly and weekly by checking in with your plan. Do the same with your marketing plan.

Overwhelm:
Overwhelm is a perspective. Train yourself to focus on the ‘now’ moment and give yourself less to do each day. I’m a HUGE fan of using the Big Rocks concept to organize my daily tasks. All of my clients are taught to schedule their big rocks first.  It IS a system.

Finally it may be a hard pill to swallow but, all problems come back to you. You must shift the way you relate to your business to make real change. Use systems to support the transformation.  Go well.

Business strategy satisfies customers or turns them away – as we see from these two examples.