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Understanding Sales (part one)

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  • Article by Bridget Marsh
Why “how can I sell more of what we have” is the wrong question. As a marketing strategist I am often asked that question – ‘how can I sell more of what we offer”. And I can understand where the question comes from.  You’ve got a great product or service – you just want more [...] Read More →

It’s the small things that make trust work

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  • Article by Bridget Marsh
How a simple act of generosity undermined trust built between the owner and a direct report – and how to get the trust back. Read More →

High Trust Results

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  • Article by Bridget Marsh
Waitakere City When they called me in 2006 and asked me to do some work with them, John described their need as wanting a culture change. He was confronting the reality (High Trust Behaviour 8) that his firm was not as good as it could be.  He was very keen that his team take more [...] Read More →

A low trust cost

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Barbara simply played a low trust card. She would not accept any jobs that were out of her regular geographical area. She simply turned the work away with an excuse. Read More →

Change one thing to dramatically improve results – up to 278%

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Trust has been named the #1 competency for leaders in the new global economy. Why is this? What’s different now than a year or two ago to make something we usually take for granted in someone with good character the new skill that needs to be learnt? Read More →

Scary Bikers Sewing Circle – by Lindis Capper-Starr

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Trust Case Study: Scary Bikers sewing Circle After attending Bridget’s workshop I had the opportunity to help organise the big ‘Bikeoi’ motorbike protest ride to Wellington, which ultimately involved more than 6,000 bikes. Bikes from around the country arrived in Wellington on the same day to protest against the Government’s plan to make major changes [...] Read More →

Sponsoring Local community activities

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Sponsoring Local community activities
Here are 7+ reasons why there has never been a better time than now to sponsor something like a local sports team. Read More →