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Sustainable Business

Measuring Success

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  • Article by Bridget Marsh
Measuring Success
Each of us is in business to be successful. That’s an assumption I am making when writing this blog.  But have you defined what success looks and feels like for you?  Ignoring society’s assumptions about success, do you know what you are aiming for?  Will you know when to stop? Are you able to distinguish [...] Read More →
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Understanding Sales (part two)

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Understanding Sales – Part Two Be A Game Changer In Your Industry. I had the idea for this article when doing some google analytics research thanks to my wonderful VA.  I was looking at keyword searches and saw that over 27,000 people in New Zealand searched the phrase “What is business coaching?”  Then I had [...] Read More →

Understanding Sales (part one)

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  • Article by Bridget Marsh
Why “how can I sell more of what we have” is the wrong question. As a marketing strategist I am often asked that question – ‘how can I sell more of what we offer”. And I can understand where the question comes from.  You’ve got a great product or service – you just want more [...] Read More →

Staying Relevant

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  • Article by Bridget Marsh
Relevance is all about what people need NOW in an ever changing world of tactics, strategies, and solutions. Read More →

Eco friendly and profitable

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Eco friendly and profitable
This month I’ve looked at an inspiring local business developed over 14 years that is profitable, employs a number of local people – and operates on eco friendly principles. Jill Main New Zealand designs and makes beautiful quality products for our homes and our bodies. I wanted to discover how being an eco-friendly producer affected her business so I asked Jill …. Read More →

Profit through Sustainability

  • Article by Bridget Marsh
10 Ways to Quickly and Easily Profit from Becoming a Sustainable Business Becoming a sustainable business is a strategic decision…. When you choose to turn a blind eye to the benefits of becoming more sustainable you are putting your business at an immediate competitive disadvantage, and quite possibly setting yourself up as a target for [...] Read More →

Sustainability – 10 good business sense reasons to do it

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Sustainability – 10 good business sense reasons to do it
It’s time to stop thinking about sustainability as a green option. Sustainability is a core strategic competence for business in 2010 for businesses that want to be around for the long term. Read More →

The fastest way to grow your business: 7 low or not cost steps to take

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  • Article by Bridget Marsh
Social media and a networked world mean we need to change the way we market our businesses. Evidence shows that we believe and trust each other to refer products and services rather than marketing and advertising. The best way to grow a business is not to concentrate all your effort on looking for new customers but to look after your existing customers and retaining them as customers. Read More →

The tide is turning – silly to ignore it says Business Council head

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Customers are asking for it, suppliers are demanding it, bottom lines are proving its financial benefits. Becoming more sustainable is taking hold as a key strategic initiative. The New Zealand Business Council for Sustainable Development research indicates that around 35% of businesses changed suppliers because they did not meet or were not interested in meeting [...] Read More →

Seeing the Opportunities

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Seeing the Opportunities
We are living in extraordinary times; there has never been a time when so much was possible as now. Scientists and philosophers are saying the same thing – we do create our world. I heard the current situation described as a tsunami and suddenly had the image of a business surfing on top of the largest wave with the team cheering and laughing. Read More →