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The fastest way to grow your business: 7 low or not cost steps to take

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  • Article by Bridget Marsh
Social media and a networked world mean we need to change the way we market our businesses. Evidence shows that we believe and trust each other to refer products and services rather than marketing and advertising. The best way to grow a business is not to concentrate all your effort on looking for new customers but to look after your existing customers and retaining them as customers. Read More →
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The tide is turning – silly to ignore it says Business Council head

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Customers are asking for it, suppliers are demanding it, bottom lines are proving its financial benefits. Becoming more sustainable is taking hold as a key strategic initiative. The New Zealand Business Council for Sustainable Development research indicates that around 35% of businesses changed suppliers because they did not meet or were not interested in meeting [...] Read More →

Why strategy matters

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Why strategy matters Business strategy satisfies customers or turns them away – as we see from these two examples. In the last few months two giants of New Zealand business have provided us with perfect examples of why having a clear strategy for your business is critical to long term success. Telecom New Zealand have [...] Read More →

High Trust Results

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  • Article by Bridget Marsh
Waitakere City When they called me in 2006 and asked me to do some work with them, John described their need as wanting a culture change. He was confronting the reality (High Trust Behaviour 8) that his firm was not as good as it could be.  He was very keen that his team take more [...] Read More →

A low trust cost

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Barbara simply played a low trust card. She would not accept any jobs that were out of her regular geographical area. She simply turned the work away with an excuse. Read More →

Change one thing to dramatically improve results – up to 278%

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Trust has been named the #1 competency for leaders in the new global economy. Why is this? What’s different now than a year or two ago to make something we usually take for granted in someone with good character the new skill that needs to be learnt? Read More →

Connect with Creating What Matters

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  • Article by Bridget Marsh
ph. +64 9 412 9485 Ltr P O Box 190, Kumeu Auckland 0891 Read More →

Scary Bikers Sewing Circle – by Lindis Capper-Starr

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Trust Case Study: Scary Bikers sewing Circle After attending Bridget’s workshop I had the opportunity to help organise the big ‘Bikeoi’ motorbike protest ride to Wellington, which ultimately involved more than 6,000 bikes. Bikes from around the country arrived in Wellington on the same day to protest against the Government’s plan to make major changes [...] Read More →

Powerfully set up Your 2010

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The Year is an imaginary line in the sand that separates one business year from the next. To move forward and make space for a bright future we need to complete and clear out the year that’s just finished. Otherwise one year rolls into the next, the distinctions and subtleties are lost and we get [...] Read More →

Seeing the Opportunities

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Seeing the Opportunities
We are living in extraordinary times; there has never been a time when so much was possible as now. Scientists and philosophers are saying the same thing – we do create our world. I heard the current situation described as a tsunami and suddenly had the image of a business surfing on top of the largest wave with the team cheering and laughing. Read More →