Articles

Measuring Success

Measuring Success
Each of us is in business to be successful. That’s an assumption I am making when writing this blog.  But have you defined what success looks and feels like for you?  Ignoring society’s assumptions about success, do you know what you are aiming for?  Will you know when to stop? Are you able to distinguish [...] Read More →

Understanding Sales (part one)

Why “how can I sell more of what we have” is the wrong question. As a marketing strategist I am often asked that question – ‘how can I sell more of what we offer”. And I can understand where the question comes from.  You’ve got a great product or service – you just want more [...] Read More →

Staying Relevant

Relevance is all about what people need NOW in an ever changing world of tactics, strategies, and solutions. Read More →

Profit through Sustainability

10 Ways to Quickly and Easily Profit from Becoming a Sustainable Business Becoming a sustainable business is a strategic decision…. When you choose to turn a blind eye to the benefits of becoming more sustainable you are putting your business at an immediate competitive disadvantage, and quite possibly setting yourself up as a target for [...] Read More →

Join for movement for a just and sustainable world

4 Years.GO Change the course of History Read More →