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Understanding Sales (part one)

Understanding Sales (part one)
Why “how can I sell more of what we have” is the wrong question. As a marketing strategist I am often asked that question – ‘how can I sell more of what we offer”. And I can understand where the question comes from.  You’ve got a great product or service – you just want more […] Read More →
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Staying Relevant

Staying Relevant
Relevance is all about what people need NOW in an ever changing world of tactics, strategies, and solutions. Read More →

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Vision

Do I need a business plan and a strategic plan?

Do I need a business plan and a strategic plan?
It is important that you review and update your business plan (objectives) at least once each year.... Read More →

Values

How to Sell on Value. And Why You Must Always Build Capability and Capacity first

This article responds to the question “How do I have the right people understand the value of... Read More →

Purpose

A little used strategic lever that could help you grow 4 x industry average

A little used strategic lever that could help you grow 4 x industry average
Eliminate frustration, confusion and conflict and grow 4 x faster than the competition with one little used... Read More →

Trust

For sustainability in business we need trust

For sustainability in business we need trust
Why do those committed to leading successful and sustainable businesses rate “trust” so highly? Bridget Marsh explains.... Read More →

Sustainable Business

Being socially responsible in business

Being socially responsible in business
One of the ways of being socially responsible in our businesses is measuring our carbon footprint –... Read More →

People

When Things Go Wrong

This month I’m fired up about people.  If you’re team are not all fired up and excited... Read More →

Living Your Values

Holding myself accountable

Keeping yourself energised

3 questions to ask when things don’t go as you expect

How I keep myself inspired

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