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accountability activities be-do-have behaviours business growth business plan case for trust community competency competitive advantage Completion costs cost saving costs of low trust costs savings customer service DISC profile financial returns fundamental business reasons to beocme sustainable ideal client ideal clients improving bottom line increasing customer trust Intention long term market share marketing mind management motivators new business opportunities overwhelm planning Powerful planning tool profits Reflection resource savings satisfy customers sponsorship staff valaues strategy structural tension assists in achieving desired outcomes Sustainable Business time saving too much to do Trust